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Mon Jun 05, 2006 7:02 am  |
Hello everyone. 
I've developed a great nourishing facial cream for mature and dry skin. Cream is natural,without fillers or stabilizers,just functional to the skin. Please, help me to understand how I can start market and sell this product.I appreciate any coments.
Thank you all!  |
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Mon Jun 05, 2006 11:26 am |
| Hi LucyK, tell us more about your cream; what sort of ingredients are you using? How did you get the idea for it? |
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Mon Jun 05, 2006 3:09 pm |
Hi Smoothskin, thanks for your question.
I am a food scientist, flavor development specialist and owner of a small flavor company. Throughout the years I’ve developed sensitivities to components in cosmetic products. Nothing was working for me and I am over 50 years old. I’ve decided to focus my knowledge and expertise on the qualitative improvement of my skin and to literally “save my face”. Equipped with the knowledge in nutrition and functionality of food ingredients, applying the philosophy of “if you can eat it, you can put it on your face”, and utilizing my expertise in emulsion technology, I ventured into the research and development of a genuine facial cream.
It took me about 2 years to come up with the formula. But it works and I look much younger, my skin is soft and healthy, almost without wrinkles. 
Now, we are trying to market this cream, package is ready, label is in the works, now looking for companies who can sell this product. This cream contain no fillers or stabilizers. I've selected only functional ingredients. Here is an ingredient statement:
Water, Coconut Oil, Amaranth Seed Oil, Chondrus Crispus (Carrageenan) Seaweed Extract, Theobroma Cacao Seed Butter, Castor Seed Oil, Tocopherol (Vitamin E), Lecithin, Soluble Collagen, Hyaluronic Acid, Sodium Carboxymethyl BetaGlucan, Chamomilla Recutita (Matricaria) Extract,Wheat Germ Oil, Glycerin, Lavandula Angustofolia (Lavender) Oil, Propyl Paraben, Methyl Paraben. |
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Mon Jun 05, 2006 3:13 pm |
| LucyK I don't have any advice just a question. The cream looks nice but is it going to be marketed to sensitive skin types? I have sensitive skin and can only tolerate the smallest amount of lavender and I see that your cream has lavender oil. I don't think that I am the only one with sensitive skin that cannot tolerate lavender, unfortunatly most companies seem to think that lavender is great for sensitive skin! |
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Mon Jun 05, 2006 3:26 pm |
| Hi LucyK, thanks for replying, your background and way into skin care sounds interesting and it sounds like you are half way there with a plan for packaging and labels. I really like the philosophy of "if you can eat it you can put it on your face" - this kind of holistic way of thinking about skin care seems to be a growing trend. I think your cream would appeal to customers looking for a natural product. Is that the way you are thinking about the marketing? I think the cream would have an even stronger appeal to the natural skin care customer if it was free of parabens... but that is just a thought... There is a nice mix of active ingredients in your cream as well, so I guess you could market it simply as an anti aging cream. The story and idea behind the finished product is all important and the link with food is a good departure point. |
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Mon Jun 05, 2006 4:46 pm |
I've seen people bring their natural and/or hand-made soaps and cosmetics directly to health food store owners/managers and those would usually just buy a test batch right on the spot, and I suppose if the product sold, would later re-purchase.
It seems that your product would be suitable for health food stores. Also, this is pretty much no-cost marketing If you have the time, that is.
I've also seen them do small presentations within those health food stores, like a table displaying their product with a brochure. Think "trade show" but for your product only, at one particular store. This of course depends on store managers, how agreeable they are.
Or you could try to directly mass-market it to larger stores like Whole Foods etc.
Just throwing ideas out there. |
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Mon Jun 05, 2006 5:25 pm |
Thank you all for the participation.
TheresaL, I know what you are talking about when you say sensitive. Myself, I am very sensitive to a lot of fragrances. That is why in this cream I am using Oil Lavandin Abrialis Pure FCC Grade( Food Grade)and in such a small amount, just to get a little aromatic top note to the cream. |
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Mon Jun 05, 2006 5:35 pm |
Hi Smoothskin,
I think that this product will appeal to people like me, who can't use any creams anymore. In regards to parabens...I was thinking a long time about it. Other preservatives don't work the way I need them to work. In food industry people are using deodorized rosemary extract, but shelf life for the food products is different. It is a dilemma, but so far, hard to change it if I want this cream to be shelfstable. 
| Smoothskin wrote: |
| Hi LucyK, thanks for replying, your background and way into skin care sounds interesting and it sounds like you are half way there with a plan for packaging and labels. I really like the philosophy of "if you can eat it you can put it on your face" - this kind of holistic way of thinking about skin care seems to be a growing trend. I think your cream would appeal to customers looking for a natural product. Is that the way you are thinking about the marketing? I think the cream would have an even stronger appeal to the natural skin care customer if it was free of parabens... but that is just a thought... There is a nice mix of active ingredients in your cream as well, so I guess you could market it simply as an anti aging cream. The story and idea behind the finished product is all important and the link with food is a good departure point. |
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Mon Jun 05, 2006 5:40 pm |
pumaka, Thanks for the ideas. I appreciate it.
Probably, if I have a range of products I would've made a presentation to store owners or some show. But i got only one product.  |
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Mon Jun 05, 2006 5:45 pm |
| I don't think you need a whole range. Maybe a whole presentation wouldn't work, but you can certainly approach them directly in the store with one product. Maybe call ahead to see if they like seeing new products that way. |
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Mon Jun 05, 2006 5:48 pm |
Hi LucyK,
There are a few forums on delphi (all natural, make-it-yourself etc) that I have seen people offer samples for members to try. That is one way to get people to try your product out. Hopefully people will like the product and post raves and more people will want to try it.
Just an idea! |
_________________
~~ super-sensitive, dry, dermatitis prone, rosacea/northern calif ~~ |
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Mon Jun 05, 2006 6:00 pm |
Thanks, will do anything to start.
| pumaka wrote: |
| I don't think you need a whole range. Maybe a whole presentation wouldn't work, but you can certainly approach them directly in the store with one product. Maybe call ahead to see if they like seeing new products that way. |
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Mon Jun 05, 2006 6:06 pm |
I am always giving away free samples. So far,responce of the function to the skin was great. That is why I've decided to start to make this product on a different scale. I am willing to give free samples and this is no problems. only I live in Toronto...
| mtview wrote: |
Hi LucyK,
There are a few forums on delphi (all natural, make-it-yourself etc) that I have seen people offer samples for members to try. That is one way to get people to try your product out. Hopefully people will like the product and post raves and more people will want to try it.
Just an idea! |
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Tue Jun 06, 2006 12:28 am |
| LucyK wrote: |
| In regards to parabens...I was thinking a long time about it. Other preservatives don't work the way I need them to work. In food industry people are using deodorized rosemary extract, but shelf life for the food products is different. It is a dilemma, but so far, hard to change it if I want this cream to be shelfstable. |
I know it is a dilemma, because you want a natural, but also a safe product... A new, very mild preservative on the market is Japanese Honeysuckle Extract as used by Caudalie (they recently removed all parabens from their range) and Barefoot Botanicals. |
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Tue Jun 06, 2006 8:37 am |
LucyK since you have only one product maybe you should try approaching an existing small company that has a similar philosophy to yours and having them add it to their product line and market it.
Do you have a website where you could set up a store and offer free samples? I would think that having a actual website would help a lot. If you have no experience with doing websites don't worry it is actually quite easy once you learn a few things and it is not very expensive!
About the lavender and sensitive skin I think that the small amount would be fine for most of us sensitive skin types. I actually think that your skin cream seems quite nice. A lot of natural creams are mostly emollients with no hydrators but your cream seems to have a nice balance of the two. Personally I don't mind a little bit of parabens. IMO it is better than having a contaminated product and it is better than using some other preservatives (dialodized urea, the -amines). |
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Tue Jun 06, 2006 12:36 pm |
| The ingredients are great specially the hyaluronic acid. I've read alot about collagen and most information says that it can not be absorbed but the skin because it's large molecules. What do you think about that? |
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Tue Jun 06, 2006 5:32 pm |
| Smoothskin wrote: |
| LucyK wrote: |
| In regards to parabens...I was thinking a long time about it. Other preservatives don't work the way I need them to work. In food industry people are using deodorized rosemary extract, but shelf life for the food products is different. It is a dilemma, but so far, hard to change it if I want this cream to be shelfstable. |
I know it is a dilemma, because you want a natural, but also a safe product... A new, very mild preservative on the market is Japanese Honeysuckle Extract as used by Caudalie (they recently removed all parabens from their range) and Barefoot Botanicals. |
I will try to find and use this product in the cream, but if I start to substitute old parabens with new type preservative it will throw me back two years. |
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Tue Jun 06, 2006 5:38 pm |
I will try any variations.
We don't have a website as yet. Need to overcome other hurdles first.
TheresaL, you are right, in this cream I've got minimum preservatives just to do the work.But I will try to source out other more naturals later on.
| TheresaL wrote: |
LucyK since you have only one product maybe you should try approaching an existing small company that has a similar philosophy to yours and having them add it to their product line and market it.
Do you have a website where you could set up a store and offer free samples? I would think that having a actual website would help a lot. If you have no experience with doing websites don't worry it is actually quite easy once you learn a few things and it is not very expensive!
About the lavender and sensitive skin I think that the small amount would be fine for most of us sensitive skin types. I actually think that your skin cream seems quite nice. A lot of natural creams are mostly emollients with no hydrators but your cream seems to have a nice balance of the two. Personally I don't mind a little bit of parabens. IMO it is better than having a contaminated product and it is better than using some other preservatives (dialodized urea, the -amines). |
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Tue Jun 06, 2006 5:42 pm |
The hyaluronic acid I I'm using in this cream is bonded to collagen, this is a special process my supplier is using so that entire system can get absorbed into the skin.
| mimiek wrote: |
| The ingredients are great specially the hyaluronic acid. I've read alot about collagen and most information says that it can not be absorbed but the skin because it's large molecules. What do you think about that? |
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Tue Jun 06, 2006 5:48 pm |
Want to inform everyone that my art-designer had brought me tonight the diskette with logo for the cream, so it is ready!. One step at the time.  Next week I will have the label done and can go to the printers. Then we will make a little brochure and will start rolling out.  |
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Wed Jun 07, 2006 12:51 pm |
| What an exciting time for you One of my all time favorite products is Serum Repair by Dr Sebagh which contains hyaluronic acid and collagen and it makes my skin look plump and line free, so I am already sold on this ingredient combination Keep us updated on your progress and best wishes. |
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Sat Aug 26, 2006 5:53 am |
| Finally,uuuph. My cream is ready to go. Packaged and looks great. Start to sell in some salons in Toronto. |
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Sat Aug 26, 2006 8:00 am |
| Best wishes and good luck!!! |
_________________
Joined the 50 club several years back, blonde w/ fair/sensitive skin, Texas humidity and prone to rosacea, light breakouts and sunburns, combo skin type, starting to see sundamage and fine lines |
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Sun Aug 27, 2006 7:30 pm |
[quote="LucyK"]I am always giving away free samples. So far,responce of the function to the skin was great. That is why I've decided to start to make this product on a different scale. I am willing to give free samples and this is no problems. only I live in Toronto...
I live in Toronto too!!! I am only 24 years old, but would love to try your product as a moisturizer as I am currently on the hunt for a non-pore clogging all around nice moisturizer!! I am always sooo surprised to hear that there are other people on these boards from around the same area as me as it seems that everyone is always from the states. I get even happier when I find retailers out here selling the products we talk about or other great products as I hate ordering on line and feel like I always have to. Let me know if you think the moisturizer would be good for me (i could even get my mother to sample it) and give you some feedback |
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Mon Aug 28, 2006 3:21 pm |
| Good luck LucyK, I was wondering when your cream would be ready to go. I wish you all the best. |
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