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Demystifying the whole "self-adjusting makeup" fad
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ParisTroika
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Sun Apr 08, 2007 3:39 pm      Reply with quote
Has anyone noticed that there are now foundations on the market that claim to "self-adjust" to the perfect shade for your face?
Almay has one. You pick between light, medium, and dark and rub it on...apparently "it" does the rest.
http://www.almay.com/Pg/Main/CatProdDet.aspx?catid=31&catnm=Face&subid=233&subnm=Foundation&prd=28636

Smashbox has a self-adjusting blush:
http://www.smashbox.com/index.cfm/fuseaction/products.detail/categoryID/137fc320-d41a-4cf2-bdfe-88a95c6bd446/productID/b942dfae-cc4c-46a0-be1e-b8e126d3c1d2/
I guess this transforms into the exact color you naturally blush. Yeah, uh huh. Okay.

Sorry, I don't buy this. How could it possibly sense the color of your skin and adjust to the perfect shade? I think it's a farce, personally. I want to know what others think. I'm sure it's some sort of mixture between pigments/color and letting your own skin tone show through.

Smart makeup? It obviously doesn't work well enough for everyone to buy it. MUA reviews are mixed on the Almay, seems to come out orange on many people...and has only a 60% "I'd buy it again" rate.

Thoughts? I wish I could find info on the actually technology behind it, NOT what the companies claim.
I've been googling for 20 minutes, perhaps I'm just not using the correct search terms


Confused

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manslayerliz
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Sun Apr 08, 2007 3:48 pm      Reply with quote
Paris, it's interesting that you brought this up--- I was just talking to DH about this. DH is a chemical engineer who sometimes works with color-change pigments, so he's pretty familiar with them. I don't know about the foundation (which sounds like a hoax and a half), but according the DH the kind of pigment in the o-glow is just heat activated, which means it goes on clear, but the heat of your skin causes the pigment in it to show up. However, since it's just based on heat and nothing else, unless you spend a lot of time outside in the cold, the o-glow is going to turn the same color on everyone.

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Harmonster
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Sun Apr 08, 2007 3:51 pm      Reply with quote
The Almay light one is too dark for me, so its magic sucks.

Laughing

Anyone remember the Wet'n Wild lipstick that magically turned colors on your lips, your perfect shade? YEAH RIGHT! (I liked the blue one.)

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gigiab6
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Sun Apr 08, 2007 3:58 pm      Reply with quote
This is one of those things that sounds great for busy women but is totally more of a hassle than experimenting to find your own "perfect" shade. Maybe someday in the future of the make-up world this wil be a reality.

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Sun Apr 08, 2007 6:41 pm      Reply with quote
I could not find a match at all w/the Almay foundation way to dark and fake looking
helenzwl
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Sun Apr 08, 2007 8:43 pm      Reply with quote
i doubt the foundation will be self-adjust!
if you think it can, please tell me the principle!
Lara1
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Sun Apr 08, 2007 8:48 pm      Reply with quote
ParisTroika wrote:

I guess this transforms into the exact color you naturally blush. Yeah, uh huh. Okay.

Sorry, I don't buy this. How could it possibly sense the color of your skin and adjust to the perfect shade? I think it's a farce, personally. I want to know what others think. I'm sure it's some sort of mixture between pigments/color and letting your own skin tone show through.

Smart makeup? It obviously doesn't work well enough for everyone to buy it. MUA reviews are mixed on the Almay, seems to come out orange on many people...and has only a 60% "I'd buy it again" rate.


Confused


I agree with you! I don't believe this product can sense the color of your skin...it is just a marketing trick and not a good one.

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Sun Apr 08, 2007 10:43 pm      Reply with quote
ParisTroika wrote:
Has anyone noticed that there are now foundations on the market that claim to "self-adjust" to the perfect shade for your face?
Almay has one. You pick between light, medium, and dark and rub it on...apparently "it" does the rest.
http://www.almay.com/Pg/Main/CatProdDet.aspx?catid=31&catnm=Face&subid=233&subnm=Foundation&prd=28636

Smashbox has a self-adjusting blush:
http://www.smashbox.com/index.cfm/fuseaction/products.detail/categoryID/137fc320-d41a-4cf2-bdfe-88a95c6bd446/productID/b942dfae-cc4c-46a0-be1e-b8e126d3c1d2/
I guess this transforms into the exact color you naturally blush. Yeah, uh huh. Okay.

Sorry, I don't buy this. How could it possibly sense the color of your skin and adjust to the perfect shade? I think it's a farce, personally. I want to know what others think. I'm sure it's some sort of mixture between pigments/color and letting your own skin tone show through.

Smart makeup? It obviously doesn't work well enough for everyone to buy it. MUA reviews are mixed on the Almay, seems to come out orange on many people...and has only a 60% "I'd buy it again" rate.

Thoughts? I wish I could find info on the actually technology behind it, NOT what the companies claim.
I've been googling for 20 minutes, perhaps I'm just not using the correct search terms


Confused


Hey, my mom had a self adjusting lip stick years ago. It went on rose and turned bright orange...years ahead of her time!
girldelvov
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Sun Apr 08, 2007 11:50 pm      Reply with quote
You know, I completely agree with your logic about this and how it's all probably just a load of bs.

Idea
But what I was thinking about the blush, as I've been checking out Sephoras site lately Anxious and saw the product, that it is a sort of irritant. My thought is is that once you apply the cream, or gel, or whatever it is to your cheekbones, it irritates the skin, thus pushing out your skins 'natural' blush (or rash Rolling Eyes ). Kind of like in lip plumper's with cinnamon or peppermint.

And with the foundation, it just came to me Idea . I remember self tanning creams that come in white and then develop color over 1-2 hours (Neutrogena had one). Well, maybe this is the same principle. Obviously the color is basically the same shade such as light or dark, but it will create a different pigment on different skin tones. Except for someone having an advance in technology where now it happens instantaneously.

So, there's some food for thought. As a side note, obviously I've been putting off doing papers for classes recently, as I'm coming up with wild ideas of how 'magic makeup' works .

Brick wall

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ParisTroika
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Mon Apr 09, 2007 7:54 am      Reply with quote
I just find the whole fad rather hokey...I mean, a makeup foundation that "senses" your natural skin tone? I mean, c'mon!

I found a discussion thread about it and someone mentioned it also works by the warmth of your skin, like Liz mentioned about the blush. Maybe that explains why it turns orange on some people...their faces are too hot!

Anyway...anything that claims to "magically transform into your perfect shade" needs to be analyzed a little bit closer.

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Mary H.
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Mon Apr 09, 2007 9:04 am      Reply with quote
ParisTroika, thank you for posting about this! I've been toying with the idea of trying one of these "self adjusting" foundations, and you (along with the input of some others who posted) have pretty much turned me off of it...at least until there is more solid info available as to why it works!

Mary Very Happy

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wickawer
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Mon Apr 09, 2007 9:31 am      Reply with quote
I don't believe the claims. I mean if the foundation is capable of adapting to match your skin tone exactly why does it come in light, medium and dark why not also come see through like the smashbox blush and then somehow magically turn colour. I find it almost impossible to find a match for my skintone anyway and i will certainly not be buying this.
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