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Brazilian keratin by Marcia Teixeira
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cindy67
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Sun Jul 27, 2008 12:54 pm      Reply with quote
Hi,

I was just wondering if anyone has tried any of her products ( the at-home products ) and what are your opinions ? Tne website iswww.braziliankeratin.com.
Thanks.

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Cynthia , Stockholm , SWEDEN **No second takes in life. You only get one shot at it.**
yogi
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Sun Jul 27, 2008 5:52 pm      Reply with quote
It's very toxic. You have to wear a gas mask when applying it.


Brazilian Keratin Treatment

A Popular Hair Straightening Technique Worth Dying For?!

The October issue of Allure magazine in US includes an investigation into the Brazilian Keratin hair treatment also known as "escova progressiva" treatments, which cost as much as $600 and claim to turn dry, frizzy hair into smooth, silky hair for months. Stylists and clients often wear gas masks or other protective equipment and still may feel the ill effects of this potentially fatal gas.

Many customers and stylists do not know that this Brazilian treatment often contains high concentrations of formaldehyde, a cancer-causing chemical, used primary in the preservation of the deceased.

The magazine found that many of the most popular treatments on the market contain at least ten times more formaldehyde than the .2 percent considered safe by the Cosmetic Ingredient Review Expert Panel. The Food and Drug Administration does not regulate cosmetics but now is looking into the "escova progressiva" treatments.

Some salon owners and stylists believed that their Brazilian keratin treatment solution contained 2 percent and not .2 percent formaldehyde and that is actually approved by the FDA. But that statement is false according to FDA's spokeswoman Veronica Castero.

Most stylists using this treatment said they use safe measure, like wearing latex gloves and working near ventilation hood or windows, but that might not be enough.

The most interesting part is that this product claim smooth silky hair using Keratin, but it seems keratin has nothing to do with hair straightening and does NOT change the structure of the hair and it's really the formaldehyde that makes the treatment work. According to Allure Magazine, "It's doubtful that keratin does anything except provide a good marketing story. It's window dressing."
cindy67
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Sun Jul 27, 2008 11:53 pm      Reply with quote
Hi Yogi,

Thanks very much for your reply and the information. It doesn't sound like something I would want to put it my hair!!!
Will try and learn to live with my curls. Very Happy

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Cynthia , Stockholm , SWEDEN **No second takes in life. You only get one shot at it.**
appletini
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Mon Jul 28, 2008 10:16 am      Reply with quote
I also heard about this Brazilian hair straightening thing a while back and the high concentrations of formaldehyde. Isn’t formaldehyde used to preserve corpses? I could be wrong, but I think it’s also a hallucinogenic?

Think I’ll stick to my hair iron ...
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