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Virtue » Treatments
Virtue Perfect Ending Split End Serum (1.7 oz) $42.00 USD Convert
VirtueŽ Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60kuŽ protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Treatments
Virtue Polish Un-Frizz Cream (4.0 oz) $44.00 USD Convert
VirtueŽ Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60kuŽ protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair.
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Virtue » Refresh
Virtue » Shampoo and Conditioner
Virtue Purifying Leave-in Conditioner (5.0 oz) $34.00 USD Convert
Virtue Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Refresh
Virtue » Shampoo and Conditioner
Virtue Purifying Shampoo (4.0 oz) $32.00 USD Convert
Virtue Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60kuŽ, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Shampoo and Conditioner
Virtue Recovery Conditioner (6.7 oz) $44.00 USD Convert
Virtue Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ, this conditioner behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Shampoo and Conditioner
Virtue Recovery Shampoo (8.0 oz) $42.00 USD Convert
Virtue Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Treatments
Virtue Restorative Treatment Mask (5.0 oz) $70.00 USD Convert
VirtueŽ Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60kuŽ, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Shampoo and Conditioner
Virtue Smooth Conditioner (6.7 oz) $44.00 USD Convert
Virtue Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Shampoo and Conditioner
Virtue Smooth Shampoo (8.0 oz) $42.00 USD Convert
Virtue Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Stylers
Virtue Texturizing Spray (5.0 oz) $40.00 USD Convert
Virtue Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Refresh
Virtue Topical Scalp Supplement (2.0 oz) $58.00 USD Convert
Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. Its also the critical starting point for every hair we grow. VirtueŽ Topical Scalp Supplement is a nightly infusion of nourishment. This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60kuŽ, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Stylers
Virtue Volumizing Mousse (5.5 oz) $40.00 USD Convert
Virtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60kuŽ with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan
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Virtue » Stylers
Virtue Volumizing Primer (5.0 oz) $40.00 USD Convert
Virtue Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free, vegan.
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