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Virtue





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Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue Gifts Virtue on our Forum  

Stylers

Stylers

Multitasking stylers that help lift, hold, protect, and perfect the look you want.

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Virtue 6-in-1 Styler

Virtue 6-in-1 Styler (4.0 oz)  $36.00 USD Convert

Virtue 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every hair type, and is the perfect go-to for second-day hair and achieving that "undone" finish. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl-Defining Whip

Virtue Curl-Defining Whip (5.5 oz)  $40.00 USD Convert

Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60kuŽ not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.

Virtue Texturizing Spray

Virtue Texturizing Spray (5.0 oz)  $40.00 USD Convert

Virtue Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-free, gluten-free, vegan.

Virtue Volumizing Mousse

Virtue Volumizing Mousse (5.5 oz)  $40.00 USD Convert

Virtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60kuŽ with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan

Virtue Volumizing Primer

Virtue Volumizing Primer (5.0 oz)  $40.00 USD Convert

Virtue Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free, vegan.



Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue Gifts Virtue on our Forum  
Discontinued Virtue products

Weekly Deals

Ahava Extreme Radiance Lifting Mask (75 ml / 2.5 floz) Dr Dennis Gross Ferulic + Retinol Brightening Solution (30 ml) Sjal Orbe Eye Contour Cream (15 ml / 0.5 oz)

What our customers are saying

I just received my orderand just had to write in and thank you all for your great customer service! You not only gave me the samples I asked for (and more than one of each)but samples of other products which are suitable for my skin! I think this shows that you really want me to be convinced and satisfied before I place more orders with you (which I certainly will!) I really don't think I've ever been as delighted by any other e-retailer!

Kudos to your customer service team!

Sophia