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False Mascara?
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bugaboo
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Thu Nov 01, 2007 11:48 pm Reply with quoteQuote
I was wondering if anybody else gets as annoyed as I do when I see an ad or commercial for mascara where the model has super thick and long eyelashes that are totally even and clump-free, it is so obvious that it the false eyelashes and not the mascara.
Nemi
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Fri Nov 02, 2007 1:14 am Reply with quoteQuote
I guess I have resigned years ago, and don't really look at promotional photos anymore when it comes to new makeup items. Confused Instead, I just go and have a look for myself, and then decide what I think. And: of course I read reviews on MUA and elsewhere.

Who are the makeup companies trying to fool, anyway?

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*Norway*Mid 30s,dry/sensitive skin. light/med. yellow-toned complexion (blue/green eyes). Slightly sensitive to anything interesting ingredient-wise.
chimera
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Fri Nov 02, 2007 2:49 am Reply with quoteQuote
Haha, I hate that too. It reminds me of how they use crisco instead of icecream in ads and commercials.
doodlebug
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Fri Nov 02, 2007 10:50 am Reply with quoteQuote
That's funny! And you know, I still buy the mascara "hoping" for those lashes even though I know better!!! Laughing
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Fri Nov 02, 2007 11:03 am Reply with quoteQuote
Bugs the heck out of me. So typical of marketing these days. To hell with the truth.
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Fri Nov 02, 2007 11:11 am Reply with quoteQuote
I heard in the news a few weeks ago that Rimmel (I think its Rimmel) was getting sued for false advertising, specifically relating to their promotion of their mascaras. They acknowledged using falsies in their ads but failed to disclose this information...I don't know the specifics, I just remembered hearing about it.

Isn't it obvious that those lashes are fake!? Geez..
Canadian Girl
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Fri Nov 02, 2007 12:04 pm Reply with quoteQuote
I hate that too! Most of the ads you can see that they are just drawn on with photoshop!

Did anyone see the Dove commercial about Real Beauty- how they took an average looking woman and transformed her into a hot model with makeup and photo editing?
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