Sjal is created from decades of due diligence and extensive research sourced from around the globe. After years of being skincare enthusiasts, mother and daughter, Karen & Kristin Petrovich, noticed skin care lines created all-too-detailed and often confusing regimens. There is little doubt these products claiming effectiveness do work, but the concept of extensive-line skincare seemed to be more for the benefit of the producer rather than the consumer. Karen and Kristin searched for a skincare regimen that successfully addressed most concerns with only a minimal amount of products. They set to challenge the market by doing exactly that creating a holistic, fast, simple, yet effective regimen that really works to benefit the skin overall appearance and health.

To create the most comprehensive and well-rounded products on the market, Kristin and Karen decided to merge their personal interest/studies of Eastern and alternative medicines with Western biotechnology. To achieve this, they consulted with various experts ranging from research scientists, biologists, herbalists, nutritionists, and spiritualists with intuitive vision. The sjal team consults with specialists in order to produce a well-balanced and effective end product. Both Western bio-sciences and Eastern medicines are accessed and blended to provide the formulaic knowledge base for the entire sjal family of products. The premise is that the skincare market needs more than just a moisturizing cream as consumers are perpetually seeking a product, which can hold up against todays toxic environment while nurturing the skin to the highest degree. By utilising the finest ingredients combined with the latest in bio-physics and bio-chemistry, sjal has been able to identify the brands mission with over 45 ingredients and multiple formulation approaches which have been bound together to create a lifestyle product of both today and tomorrows generation. sjal has positioned itself as a dynamic yet simplistic product range in the making, and the pioneer of holistic luxury skin care.