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Can you ever trust a Beauty Editor?
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This is Miranda
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Wed Jun 30, 2010 2:03 pm      Reply with quote
There are so many magazines and newspapers telling us to buy the next great thing. We know deep down these products aren't going to get rid of our cellulite in 6 weeks, erase our wrinkles by 40% in 12 days, melt fat away from our hips with immediate effect.
But when the Beauty Editor tells you 'this is the best beauty product I have seen in a long time',' this colour will suit everyone' and 'everyone in the office was fighting over this pot of gold because it works' ....etc, you sort of want to believe it. So you go and buy it and of course 9 times out of 10, it's a waste of hard earnt money.

I've been pretty despondent about B.Ed's comments for a few years and I've especially found EDS a blessing in terms of checking things out before buying. Also my education in skincare is now probably at at higher level than most of these beauty 'experts'.
But something a friend told me recently made me realise just how bent these editors are when 'selling' us new goodies.

The aforementioned friend makes jewelry. Gold with semi-precious stone, expensive, unique pieces of jewelry. And she was recently commissioned by a very well known, high-end skincare company to make pieces for each beauty Ed to send along with their new product. Hmmm...... if the product was good, any self-respecting B.Ed would love it and just want more of it free right?

This is blatant bribery. And no doubt in a few weeks time, I'll be reading about this product and how great it is and how it really does work and how it will change your life forever. Blah blah blah.

They must think we're stupid.
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Wed Jun 30, 2010 2:16 pm      Reply with quote
Unfortunately millions of women fall prey to what those beauty editors say is fabulous, a miracle in a jar or bottle ect.
I think you are very right about many here becoming skeptical about what they say but then there is those that don't read these forums.
It's bribery in my mind, I am sure those on both sides of the gift just think it's just such a nice little touch yeah right! Smile

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rileygirl
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Wed Jun 30, 2010 3:05 pm      Reply with quote
Great post, Miranda. I have been sucked in more times that I care to admit by their "reviews" of the products. I learned the hard way that there is no "best" product out there for everyone!
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Wed Jun 30, 2010 5:19 pm      Reply with quote
Buying fashion magazines is my one real vice. Every month and tell myself that I'm not going to buy anymore - but when I see those glossy covers staring back at me in the newsagents, I get sucked in again.

What get me is that they regularly run a feature called "Best Beauty Buys Ever" or something to that effect - and the same products get listed time and time again. If I see another recommendation for Elizabeth Arden 8 Hour Cream or Maybeline Great Lash I think I'll scream. IMO they're never up to date with their recommendations - and I suspect this is simply because they're beholding to their advertising sponsors.

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DarkMoon
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Wed Jun 30, 2010 5:26 pm      Reply with quote
LOL Kelilu Those 2 products have been around since you and I were teens at least, so updated no way! I agree they are beholden to their advertisers and those are a couple major biggies. Bad Grin

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DarkMoon
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Wed Jun 30, 2010 5:46 pm      Reply with quote
DarkMoon wrote:
LOL Kelilu Those 2 products have been around since you and I were teens at least, so updated no way! I agree they are beholden to their advertisers and those are a couple major biggies. Bad Grin


Sorry Keliu!!! I have been misspelling your user name all over the place, color me super embarrassed! Embarassed

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Keliu
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Wed Jun 30, 2010 6:22 pm      Reply with quote
DarkMoon wrote:
LOL Kelilu Those 2 products have been around since you and I were teens at least, so updated no way! I agree they are beholden to their advertisers and those are a couple major biggies. Bad Grin


It's not so much that they've been around forever, it's the fact that I can't see what's so wonderful about them. I don't think there's anything great about Great Lash mascara, and 8 Hour Cream did absolutely nothing for my dry lips.

Yes, my name spelling is a bit challenging - but it's actually my Chinese name - it means Jade Willow.

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Wed Jun 30, 2010 6:30 pm      Reply with quote
Keliu wrote:
It's not so much that they've been around forever, it's the fact that I can't see what's so wonderful about them. I don't think there's anything great about Great Lash mascara, and 8 Hour Cream did absolutely nothing for my dry lips.

Yes, my name spelling is a bit challenging - but it's actually my Chinese name - it means Jade Willow.


That's a beautiful Chinese name, really very lovely and I will try my best to spell it correctly from now on! Smile

I agree neither product impresses me at all, it just hit me how many years we have seen them touted as the greatest things in the beauty world by the magazines and I had to chuckle a bit! Bad Grin

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Keliu
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Thu Jul 01, 2010 2:51 am      Reply with quote
Went out for coffee this afternoon and grabbed a magazine to read from a selection available there - the cover blurb said "Best Beauty Fixes Ever" - yes, there they were, Maybeline Great Lash and Elizabeth Arden 8 Hour Cream - I had a bit of a giggle about that. Rolling Eyes

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This is Miranda
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Thu Jul 01, 2010 4:21 am      Reply with quote
Yes! 8 Hour Cream! What is that all about?! It's rubbish!
If you put in it on your face, it's near impossible to remove it. I always read (in my glossy mags that I'm also addicted to for the gossip), that it's THE thing to apply when you're flying. Can you imagine leaving the plane with a shiny face full of this gross gunky stuff that would trap flies?? Because you sure as hell wouldn't be able to remove it beforehand without an army of cleansers, toners, muslin cloth and hot water.
And don't even get me started on Great Lash.

I would love to know of a skincare company that sends out its products to be promoted without any inducements.

I personally love the Nude Skincare cleansing range and Neo Strata moisturisers. These products I never see on Top 10 must-haves.
I bet alot of the stuff us EDS'ers use won't ever be seen on the Best Buys not matter how many of us get good results because the Beauty Eds are tied down to their advertising sponsors and to those bearing gifts of gold.

I'd love to create a revolt where the Editors realise we've all woken up to the fact that all they're doing is printing 'stealth advertising'.
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Thu Jul 01, 2010 4:51 am      Reply with quote
I have to agree that Beauty Editors are completely out of touch when it comes to recommending products. Us amateurs are far more astute and in tune with all the current trends and beauty buzz.

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Thu Jul 01, 2010 4:55 am      Reply with quote
I once worked for a publishing house and we carried the Chinese edition of a very famous fashion magazine (something like Vogue, Elle). We received samples from cosmetic companies every day, they tried their best to please the editorial team. So... you decide if you should trust them.
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Thu Jul 01, 2010 11:14 am      Reply with quote
Keliu wrote:
Went out for coffee this afternoon and grabbed a magazine to read from a selection available there - the cover blurb said "Best Beauty Fixes Ever" - yes, there they were, Maybeline Great Lash and Elizabeth Arden 8 Hour Cream - I had a bit of a giggle about that. Rolling Eyes


Super thick fragranced high priced Vaseline and Lash Gunk, That about sums up my opinion of EA 8 hour cream (what cream????) and Great Lash (what's great about this?) But again it's just my opinion and what is that worth? LOL

Bad Grin Rolling Eyes Bad Grin Rolling Eyes

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Foxglove
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Thu Jul 01, 2010 5:14 pm      Reply with quote
I do not trust the opinion of beauty editors, as most of the time, they tout the wonders of some new drugstore product from popular cosmetics brands (i.e. Maybelline, Garnier, Cover Girl, etc), and give little attention to "unknown" brands. They have to because these products need to be available to the masses, so new or small companies typically are ignored. That also means that effective products are not given the attention they deserve. This is why forums like this are essential (no pun intended) for women to read honest reviews from a variety of persons to see whether a product is worth buying, as opposed to the single opinion of a woman from a magazine or newspaper.

On another note, the majority of beauty editors do not have any major training or education (if any) in cosmetology, or health. They usually hold degrees in English, journalism, marketing, communications, or publishing. It makes for creating a fabulous magazine, but it does not necessarily mean their editorial is truthful; it is just an opinion after all, and most always be remembered as such.
Ottawa Shopper
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Thu Jul 01, 2010 9:21 pm      Reply with quote
This is Miranda wrote:
Yes! 8 Hour Cream! What is that all about?! It's rubbish!
If you put in it on your face, it's near impossible to remove it. I always read (in my glossy mags that I'm also addicted to for the gossip), that it's THE thing to apply when you're flying. Can you imagine leaving the plane with a shiny face full of this gross gunky stuff that would trap flies?? Because you sure as hell wouldn't be able to remove it beforehand without an army of cleansers, toners, muslin cloth and hot water.
And don't even get me started on Great Lash.

I would love to know of a skincare company that sends out its products to be promoted without any inducements.

I personally love the Nude Skincare cleansing range and Neo Strata moisturisers. These products I never see on Top 10 must-haves.
I bet alot of the stuff us EDS'ers use won't ever be seen on the Best Buys not matter how many of us get good results because the Beauty Eds are tied down to their advertising sponsors and to those bearing gifts of gold.

I'd love to create a revolt where the Editors realise we've all woken up to the fact that all they're doing is printing 'stealth advertising'.


Some advertising agencies are getting smart and doing new kinds of advertising too.
Quite a few are now using "regular people" and doing word of mouth advertising campaigns.

I used to actually get a ton of things every month from Bzzagent in the Us.
Stuff like a Sonicare toothbrush Smile, new kids of coffee,coupons for new frozen foods,books and can't remember everything!

But I know in the US if I go on their site they seem to have a bunch of cosmetics campaigns (too bad I never get invited to those).

You used to get prizes in return for mentioning their products from the companies they represent.
(the last thing I got from them was a really nice ice cream maker..it i snice cuz I was going to buy the exact same one here).
Now they have a points system where you get store gc instead.

So, in a way companies are getting kind of smarter.
There is also tons of product placement in movies and tv shows.

I try not to follow most of the advertising esp for cosmetics thesedays.
The only way I'll get something for skincare is if I get a sample and like it Laughing

For mineral makeup, I just go by the ingredients usually, and not too much the brand.

I still like reading magazines and have 12 magazine subs right now (only 3 are fashion).
If you take the bus a lot or travel magazines are a good way to pass the time.
Too bad I do not get many free magazines...I wish!
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Thu Jul 01, 2010 9:37 pm      Reply with quote
This is Miranda wrote:
Yes! 8 Hour Cream! What is that all about?! It's rubbish!
If you put in it on your face, it's near impossible to remove it. I always read (in my glossy mags that I'm also addicted to for the gossip), that it's THE thing to apply when you're flying. Can you imagine leaving the plane with a shiny face full of this gross gunky stuff that would trap flies?? Because you sure as hell wouldn't be able to remove it beforehand without an army of cleansers, toners, muslin cloth and hot water.
And don't even get me started on Great Lash.

I would love to know of a skincare company that sends out its products to be promoted without any inducements.

I personally love the Nude Skincare cleansing range and Neo Strata moisturisers. These products I never see on Top 10 must-haves.
I bet alot of the stuff us EDS'ers use won't ever be seen on the Best Buys not matter how many of us get good results because the Beauty Eds are tied down to their advertising sponsors and to those bearing gifts of gold.

I'd love to create a revolt where the Editors realise we've all woken up to the fact that all they're doing is printing 'stealth advertising'.


O My - must be living in a vacuum. I have never heard about the 8 hour cream... The Great Lash - yes. I have become totally turned off by the Boloney found in beauty mags - don't get any anymore. EDS has helped me realize I know what I need to know. So I'm glad to lead a revolt on not purchasing mags that print stealth advertising... absolutely I'm in. I know they look pretty to seduce us but in the end - there's nothing in there usually but empty promises.

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Thu Jul 01, 2010 11:54 pm      Reply with quote
Foxglove wrote:
On another note, the majority of beauty editors do not have any major training or education (if any) in cosmetology, or health. They usually hold degrees in English, journalism, marketing, communications, or publishing. It makes for creating a fabulous magazine, but it does not necessarily mean their editorial is truthful; it is just an opinion after all, and most always be remembered as such.


I think that is a very good point. But I think cosmetic surgery magazines are guilty of the same thing as well. Their skincare recommendations are also based very much on products from the large conglomerates. You would think that they'd be a little more in touch with what's going on.

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