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Game Changing Mascaras
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Keliu
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Sat Oct 05, 2013 4:56 pm      Reply with quote
Now that I have your attention, scroll down to the last photo - her false eyelashes are coming away from the corner of her eyes!!!

http://www.cosmopolitan.com.au/beauty/makeup/2013/10/game-changing-mascaras

Game changing mascaras my a$$!! Don't you just get sick of the false advertising?

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VeronicaM
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Sat Oct 05, 2013 5:46 pm      Reply with quote
Keliu,

I understand your frustration. There is a lot of deception out there--and not just with cosmetics.

One thing that has helped me, though, is improving my understanding of science (namely chemistry & botany). Understanding how chemicals work and which ingredients do what helps me better gauge whether certain products can actually live up to their claims. To this end, Google Books has an invaluable resource.

Another suggestion is use to use Google Discussion function or Twitter Search's feature
fawnie
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Sat Oct 05, 2013 6:38 pm      Reply with quote
Yessss I totally get sick of it but its also morbidly fascinating somehow to see just how naive advertisers think we are. Like we dont know their tricks and never heard of le Photoshop?

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Sat Oct 05, 2013 7:57 pm      Reply with quote
Keliu wrote:
Now that I have your attention, scroll down to the last photo - her false eyelashes are coming away from the corner of her eyes!!!

http://www.cosmopolitan.com.au/beauty/makeup/2013/10/game-changing-mascaras

Game changing mascaras my a$$!! Don't you just get sick of the false advertising?


That is so bad its almost funny!!
10Sylvia5
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Sun Oct 06, 2013 1:04 am      Reply with quote
It IS funny, and oh boy they are soo annoying , and i am still on the mascara HG hunt. Bad Grin Bad Grin

But a jolly good snigger!

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Keliu
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Sun Oct 06, 2013 1:30 am      Reply with quote
10Sylvia5 wrote:
It IS funny, and oh boy they are soo annoying , and i am still on the mascara HG hunt. Bad Grin Bad Grin

But a jolly good snigger!


I swear I buy every new mascara that comes out - I still haven't learnt my lesson! What I love most is that they now manufacture the wands in glorious technicolour and package them separately from the mascara. Someone should tell them that when you stick the wand in the mascara - it turns black!!! Laughing

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fawnie
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Sun Oct 06, 2013 7:32 am      Reply with quote
Mascara's come a long way since the old Maybelline cake mascara that I used to play with at my cousins' house.

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catski
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Sun Oct 06, 2013 9:12 am      Reply with quote
We have to know that a photograph near a mascara wand for sale is a visual stimulus only, not a depiction of the product in action.

The same goes for all make up and skincare adverts.


It isnt so much false advertising as the nature of marketing itself.

Watching the series Mad Men was interesting from this point of view..working out campaigns of how to sell washing powder..they knew saying "it gets dirt out, so buy it" wouldnt work.
So they create children nurtured by delightful soft towels etc..

We really have to be savvy about marketing..how would it be if a mascara came and was advertised like this :"makes your eyelashes more noticeable."

It isnt going to happen.

But that is all that mascara does.


Wink Wink
fawnie
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Sun Oct 06, 2013 12:08 pm      Reply with quote
But now we have claims that it makes the lashes grow! (isnt that a medical claim? I expect that ad to get yanked soon)

http://www.revlon.com/Revlon-Home/Collections-Menu/Revlon-Grow-Luscious.aspx?utm_source=google&utm_medium=cpc&utm_term=mascara%20for%20eyelash%20growth&utm_campaign=Unbranded+Mascara+-+B&utm_content=sUasERgiu|dc_pcrid_36064247016

Certain peptides can do this and of course, bimatoprost which is Rx only.

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daler
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Sun Oct 06, 2013 1:48 pm      Reply with quote
Julia Roberts Lancome Ads got banned in UK for a reason! Shameless photo shopping!
catski
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Sun Oct 06, 2013 2:25 pm      Reply with quote
I wonder to what extent marketing affects us.. if we were bombarded with images of beautiful women with sparse eyelashes for a long time.. how quickly would we adapt to that new norm?

Unfortunately it wont happen cos nobody will make any money out of it.
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Sun Oct 06, 2013 3:16 pm      Reply with quote
If I read something that sounds too good to be true, I check out the Makeupalley reviews. It's saved me so much money. Worth joining that website.
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Sun Oct 06, 2013 3:18 pm      Reply with quote
I've noticed that they are showing more wrinkles on ads using older celebs -- Julia Roberts, Andie McDowell, Diane Keaton -- but still photoshop most of the imperfections.
Keliu
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Sun Oct 06, 2013 3:38 pm      Reply with quote
catski wrote:
We have to know that a photograph near a mascara wand for sale is a visual stimulus only, not a depiction of the product in action.



We may all know that marketing photographs are deceptive - but that doesn't make it ok. It is false advertising. If the qualities of a mascara are being sold by a photograph of a model wearing false eyelashes - that's fraudulent. I know that none of us believe the images we see now, they're all photoshopped - but when it's this blatant, it's outrageous.

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fawnie
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Sun Oct 06, 2013 6:10 pm      Reply with quote
Its all photoshop! and it seems to be so acceptable. Almost as tho we *want* to believe ...


This is not to diss Cate Blanchett, who is a beauty and a fine actor, but the reality and the SK-II ad doesnt match:

Image


Image

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Keliu
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Sun Oct 06, 2013 6:19 pm      Reply with quote
Fawnie - how about posting that great ad with Madonna and the jar of "Photoshop" (if you've still got it).

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fawnie
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Sun Oct 06, 2013 6:56 pm      Reply with quote
heheh this one Keliu??


Image

Altho U know what? Madge has sparkling blue eyes in person, so I think that the right side of that photo has been shopped in reverse (to make her look worse). << could be she wears colored contacts tho.. Who knows..

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catski
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Mon Oct 07, 2013 2:41 am      Reply with quote
Keliu, no I dont think its ok, either. I think its positively toxic to falsify and mislead so habitually and extensively.

It means that we are habituated into lack of trust, because we know we are being lied to.

At the same time, on some level, we are brainwashed by the lies ...and expect ourselves to resemble the images that we see. We have conflicting responses of, as adults, intellectually knowing we are being duped, and we are disapointed on some more child like emotional level, that we arent getting what we were shown.

The legislation that allows this type of advertising in no way serves the consumer.
Keliu
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Mon Oct 07, 2013 3:26 am      Reply with quote
Catski - you know what - I think we all know that products don't deliver what they promise. We know that most of the claims are biologically impossible and we know that the photos are photoshopped. But we want to buy into a dream - it's quite sad really. And what's even worse is the perceived premise (by some) that the more expensive the product is, the better it will be.

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fawnie
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Mon Oct 07, 2013 7:54 am      Reply with quote
Its not anything new. How old is the concept of "Hope in a Jar"? Philosophy (brand name) didnt invent it. Altho there are some ingredients out there (not saying Philosophy brand has them tho) that really do work.

All mascara has to do is make the lashes look darker and fuller really.

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SoftSkin
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Mon Oct 07, 2013 10:29 am      Reply with quote
I think the nonphotoshopped Madonna looks fantastic. Her skin looks great. And it was heartening to see that her concealer creases just like ours! Bad Grin
fawnie
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Mon Oct 07, 2013 10:40 am      Reply with quote
But how do we KNOW that side hasnt been shopped to make her look worse? Can you really trust anything you see?

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catski
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Mon Oct 07, 2013 12:02 pm      Reply with quote
fawnie wrote:
Can you really trust anything you see?


On the whole, no, not if it is trying to sell you something.

It 'd be better if we considered it all a game, rather than took it seriously. They want to get what is in our pocket's into theirs.. it's what you expect if ever you go to a Souk or any kind of bargaining shopping experience like that, where you'll get graciously given a a cup of mint tea, shamelessly hoodwinked,flattered, and time wasted, and imagine you are being canny, but doubtless still get ripped off... For some reason, with 'fixed prices'in fixed shops,and ads in magazines and all that shabang, we imagine some integrity must be on the scene somewhere.. I really dunno why.. it's just marketing, just the same.
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Mon Oct 07, 2013 12:08 pm      Reply with quote
Keliu wrote:
Catski - you know what - I think we all know that products don't deliver what they promise. We know that most of the claims are biologically impossible and we know that the photos are photoshopped. But we want to buy into a dream - it's quite sad really. And what's even worse is the perceived premise (by some) that the more expensive the product is, the better it will be.


I agree except I dont think it's sad we all want the dream, I find it touching that we still have the glint in the eye that maybe there really is a pot of gold at the end of the rainbow, after all.

I think of all my lipsticks and concealers and those kind of things that breed in my make up drawer as my toys.

Anyhow, I have a similar large and shapeless collection of tights, shoes, reading glasses and scarves. Each one has been bought to jazz me up somehow, in mood and look. Rolling Eyes
daler
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Mon Oct 07, 2013 12:54 pm      Reply with quote
I am selling dreams in a jar, who wants to buy? Only $500 for an ounce of dreams, pls pm Wink....
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