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Sat Aug 30, 2014 7:39 pm  |
I tracked over 50 skincare brands and how many EDS forum posts per year mention them. I can’t embed the visualization here, so if you’re interested in this kind of stuff like I am, just visit the link: http://www.2ndenvironment.com/blog/most-talked-about-brands-on-eds.
What shocked me?
Look at the viz—there’s been an across the board drop in discussion for these skincare brands. Some have dropped like a rock: e.g., Decleor goes from being mentioned in 1,455 posts in 2006, to 414 in 2008, to just 21 last year. That’s huge!
How did I get the idea to do this?
I recently visited this forum again after an absence of many years. There used to be a lot of discussion about particular brands, and it seemed to me that was missing in a big way. To confirm, I did searches for various brands I used to obsess over. For brand after brand, discussion peaked years ago. I just kept going, and decided to put everything into Tableau so I could see what was happening.
Seriously, what’s going on?
Why has discussion on so many brands dropped? Here are a few theories I came up with:
1) There’s another place on the Internet that offers quality discussion about skincare. (If so, where is that?)
2) People don’t want to talk about skincare products as much after the financial crisis.
3) There haven’t been any big advances to talk about. Everything is iteration and not disruption.
What are your thoughts/theories?
(I realize I haven’t contributed to discussion for many years. But for a period of my life, I shared my journey from know-nothing to educated consumer. Since there are always young people becoming old people, I figured there would always be new people getting interested in skincare and sharing their journey.) |
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Sun Aug 31, 2014 2:45 am |
Hi RMB
Loving your analysis! more please.
I think:
- people have moved onto machines/fillers eg Reaura, pico toner microcurrent, sqoom ultrasound,
- face creams are over priced for the benefits they provide. Fawnie, Dragon, Kassy lead the way in making face creams at home using much the same ingredients, nicinamide, peptides, etc. They do work eg Sisley La Mer, but Reaura is way better for Caucasians.
- the face creams that show the most difference are risky and take a long time to fully work;
retin A works by causing inflammation,
de-pigmentation creams require high doses of active ingredients
obaji,
copper peptides
all can cause serious problems down the line especially on fragile older skin.
- the very rich have constant maintenance from cosmetic doctors and it's easier for them to eat healthy food.
On an entirely different note, I read a while back that sweating might help skin renew itself as skin stem cells reside next to the sweat glands. I've since noticed that people who do regular vigorous exercise in fresh air and eat healthily have clear firm skin that no cream can emulate. I think a lot more people are now interested in skin improvements from within eg eating orange/red fruit veg for a nice facial skin colour, avoiding sugar spikes so less saggy facial skin |
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Thu Sep 04, 2014 7:32 am |
I would say your #1 covers it and that would be plural as in other places...
There’s another place on the Internet that offers quality discussion about skincare.
What causes active, productive forums to usually implode?
(a) the site goes from free to subscription
OR
(b) Some kind of scandal/fraud/psychotic behavioral weirdness or rudeness, out of control (or none at all) moderation = posters lose interest quickly.
BFG |
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Not Affiliated with any products or gadgets, encourage other posters here to state their affiliations in their signature line |
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Sun Sep 07, 2014 6:57 pm |
You might want to include another product brand in your analysis - Ageless Secret - you will find a lot of info here using the search function.
BFG |
_________________
Not Affiliated with any products or gadgets, encourage other posters here to state their affiliations in their signature line |
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Wed Nov 12, 2014 5:36 pm |
My activity comes and goes as well I joined 7 years ago and I really did learn a lot about skincare here doing my own peels and so on. I do enjoy it and think that by far this is the best forum online for learning about skincare especially if your into diy treatments and skincare.
I am not by nature a joiner in online, in fact this is the only forum I am a member of! I do love the forum and often check in even if I don't post but I also feel that at times I can get a bit obsessive about my skin and reading too much about skincare, in books or online can feed that in a negitive way. Its not a reflection on the forum at all but I personally need to take time away from it to keep a healthy state of mind about the whole thing.
Then of course their is the risk of being sucked into to buying and trying things when I don't really need them, but that is actually rather fun as I love trying new skincare stuff!
I would like to think that the stalwarts of years gone by have found what works for them and have moved on. While I do love all this stuff if I would probably rather spend my energy on other things if I could just way a magic wand and have consistantly good skin. |
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