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Fri Sep 18, 2009 3:30 am  |
| OMG...I read it at a blog too!! so surprising. was thinking of getting their customised foundation. But since there are heading to extinction, probably not! |
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Fri Sep 18, 2009 3:58 am |
Nooooooooooooooooooooooooooo !!!!!!!!!!!!!!
It is my favorite make up line. Foundation, powder, eye liner all my stock is from that line.
I can not believe that  |
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Fri Sep 18, 2009 2:18 pm |
| I just came back from Holt Renfrew and this is really true. They will sell only what they have inventory and then after December 31st it is over. |
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Fri Sep 18, 2009 5:52 pm |
| Wow - I used to love this line when I lived in Seattle - can't get it where I live now or I'd be into it still. |
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Enjoying dermalogica with my ASG and Pico toner ** Disclosure: I was a participant without remuneration in promotional videos for Ageless Secret Gold and the Neurotris Pico Emmy event. |
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Fri Sep 18, 2009 7:09 pm |
So sad...another Estee Luader victim. I used to use their full coverage foundation years ago and quite liked it.
I read the article which suggested that the brand was unsuccessful due to its targeting. So, what's the demographic or marketing zone that turned out to be insufficiently profitable, I wonder? |
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Late 50's, fair warm-toned skin, dryish except in T zone; regular user of CSRx Vitamin C, Avene Diacneal, Avene tinosorb sunscreen, Pro Light LED, and experiments on and off with many products. |
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Fri Sep 18, 2009 9:16 pm |
I saw this earlier today. I quite like the Immediate Smooth but that's the only product I really got attached to. But still... 
I hope they sell their stock off at a discount. When the big brands start buying up companies will we see more and more of this? I like to have a lot of choice in my product selection. |
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23, fair, EDS newbie, taking Diane 35. |
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Sat Sep 19, 2009 7:52 am |
They will have a Christmas collection available in november. Than after they sell only what they have in inventory. The same for the WEB site but only available for US resident 
I have been told that some products will still be available in Los Angeles for some artists (movie make up)
I am realy realy sad about this..........
THE best mineral powder in my personnal scale.
If someone can suggest me something comparable, I am listenning. For now I bought two other ones. Il will be ok for the next 2 years  |
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Sat Sep 19, 2009 8:58 am |
| This is very sad. I just wish this economy would recover. |
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Sat Sep 19, 2009 9:39 am |
| Quote: |
| If someone can suggest me something comparable, I am listenning. |
Comparable in quality and price point: Guerlain, Amore Pacific, Armani, Chanel, Make Up For Ever, Sue Devitt, Smashbox, Kevyn Aucoin. (Bobbi Brown, but only if you have dry skin)
I hope they re-brand it and bring it back under a different name, but market it as a high-end skincare line, not a cosmetic brand.
I think that's been their problem all along. Even before Lauder bought them.
Their foundation line is fabulous, but their cosmetics products (shadow, blush, lipstick, etc.), their packaging and their marketing mentality was always horrible. |
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Sat Sep 19, 2009 3:14 pm |
"I hope they re-brand it and bring it back under a different name, but market it as a high-end skincare line, not a cosmetic brand.
I think that's been their problem all along. Even before Lauder bought them.
Their foundation line is fabulous, but their cosmetics products (shadow, blush, lipstick, etc.), their packaging and their marketing mentality was always horrible."
I totally agree, but why does Clinique get to exist with all their crappy products and nice little unassuming prescriptives gets trashed? I guess they never built their customer base like Clinique did. Way more "niche-y" |
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23, fair, EDS newbie, taking Diane 35. |
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Sat Sep 19, 2009 9:58 pm |
| Quote: |
callalily"]"I hope they re-brand it and bring it back under a different name, but market it as a high-end skincare line, not a cosmetic brand.
I think that's been their problem all along. Even before Lauder bought them.
Their foundation line is fabulous, but their cosmetics products (shadow, blush, lipstick, etc.), their packaging and their marketing mentality was always horrible."
I totally agree, but why does Clinique get to exist with all their crappy products and nice little unassuming prescriptives gets trashed? I guess they never built their customer base like Clinique did. Way more "niche-y" |
Very astute observation, callalily! Prescriptives foundations and skincare (line preventor serum, moisturizers and the Magic line) were innovative products and were ahead of their time when they were first developed.
(Don't quote me, but I think Magic was the first illuminating/light-diffusing powder on the market when it came out in... 1997?) But, they didn't do a great job of targeting their marketing; they just did a half-baked job of mass-promoting it through department stores. Maybe that's what they meant by their business model not being viable anymore - that they finally figured out there's a 'disconnect' between how it's being mass marketed, and who their target market really is (niche).
Lol, about Clinique. Beats the heck out me how it can still be such a money maker. (no offense to those who like it) But, they do have a unique selling proposition (world's first hypoallergenic, dermatologist-recommended cosmetics), and a firm foothold in that product category. Go figure... |
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Sat Sep 19, 2009 10:35 pm |
| I was a huge Prescriptives fan back when it seemed to be the only line that offered foundation for non-peach/pink skin tones. And who else color coordinates as well as Prescriptives? Sad but I guess not surprising. |
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Sat Sep 19, 2009 11:03 pm |
| Hermosa wrote: |
| I was a huge Prescriptives fan back when it seemed to be the only line that offered foundation for non-peach/pink skin tones. And who else color coordinates as well as Prescriptives? Sad but I guess not surprising. |
Really sad, because what other line can truly match your skin tone exactly?
What other company makes an excellent foundation for that price, (or even a bit more than that price) and offers so many different formulations and color choices. And custom blends that don't cost as much as your monthly mortgage payment?! And free samples with enough product for a few applications?...
Does any other company do "Colorprinting?" Or anything close to it? |
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Sun Sep 20, 2009 8:56 am |
I love the colorprinting concept, and am really surprised no one else has adopted it. Of course the SAs at Sephora will always help you find a color that works for you, and maybe Sephora is one reason that Prescriptives has faltered. (Other than Clinique and MAC, which seem to have their own established following, how many lines that aren't carried at Sephora are doing well?)
Another contributor to the Prescriptives demise may be that they are so focused on the foundation, and my observation is that women don't wear foundation the way they did a decade or so ago. It's gone the way of pantyhose, at least here in northern California. I don't think of them at all in connection with brows or eye makeup, and I used to buy their lipsticks (that whole color coordination thing) but never cared for them much. |
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Sun Sep 20, 2009 5:49 pm |
correction: Estee Lauder always owned PX they never bought them out. I loved PX when they had foundation colors that matched my skin and were one of the few that had SPF foundations. But they were expensive and there are lots of lines on par with them too that had the same quality skincare with antiaging ingredients. They were ahead of lots of lines that way but I think what hurt them was not having GWPs so people could try new products.
Their skincare is great but pricy but so is Murad, Perricone, Peter Thomas Roth, Skinceuticals and they have similar stuff. I think also people buy online more because of time and distance from a major center so if a site like Sephora offers lots of lines that are similar then PX is going to suffer.
The target market I think they all switched to BE cos of skin irritation and the five minute face concept. By the time they introduced a mineral product so many companies had already cornered another niche. I would still use them if I could afford it and it was paraben free.
I shall miss them. I think they are selling well though when I went to check them today for some stuff. |
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Sun Sep 20, 2009 5:52 pm |
| For foundations I think Lancome and Laura Mercier is the closest for the same look and color spectrum of PX. |
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Sun Sep 20, 2009 6:05 pm |
| I like their loose powder very much, and will miss them too! |
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sussy
New Member
 
Joined: 20 Sep 2009
Posts: 3
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Sun Sep 20, 2009 6:11 pm |
What a drag. This is my first day as a member and posting here, and I learn that my favorite line for foundation and mineral makeup is going away!
Well, I was thinking of trying bare minerals.... I guess this is my chance! |
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Sun Sep 20, 2009 6:22 pm |
| Quote: |
| correction: Estee Lauder always owned PX they never bought them out. |
Not what I was told by PX management, but I'm happy to defer to your source. 
For Calyx lovers: I read today that Calyx was bought by a different company and will be re-branded
and re-launched next year.
(source: community.basenotes.net) |
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Sun Sep 20, 2009 6:33 pm |
| EL always owned Px. I remember when they were first introduced years ago at Holts. Their skincare was great back them. I loved when they mixed my loose powder. It took a few tries till they got it right, but it was a perfect match...down to the slight olive undertone. Drats |
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Sun Sep 20, 2009 10:38 pm |
Lots of really good points made, but it's still R.I.P. Prescriptives. (sigh)
If anyone finds a foundation line that they like as well as, or more than Px, I hope they'll share the information, here. |
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Sun Sep 20, 2009 11:14 pm |
| Hermosa wrote: |
I love the colorprinting concept, and am really surprised no one else has adopted it. Of course the SAs at Sephora will always help you find a color that works for you, and maybe Sephora is one reason that Prescriptives has faltered. (Other than Clinique and MAC, which seem to have their own established following, how many lines that aren't carried at Sephora are doing well?)
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Damn Sephora! I don't even really like that place. They opened a new one where I live and the place was packed with pre-teens and inattentive sales girls. I almost felt like they ducked out of the way before I could ask them anything. I'd boycott it in a second. I get a little bitter about big multi-nationals gobbeling up the market. I'll just support the Bay, Sears and EDS.
health2u- One day I want to be in charge of the marketing for a nice brand, I'd want to take an underdog to the top! Sales is in my blood I swear! And I'd know exactly where to go for customer feedback, free trials etc- EDS ladies (and gents).
And the Clinique thing: I think it's the gift with purchase that suckers consumers in. |
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23, fair, EDS newbie, taking Diane 35. |
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Mon Sep 21, 2009 7:48 am |
| callalily wrote: |
| Hermosa wrote: |
I love the colorprinting concept, and am really surprised no one else has adopted it. Of course the SAs at Sephora will always help you find a color that works for you, and maybe Sephora is one reason that Prescriptives has faltered. (Other than Clinique and MAC, which seem to have their own established following, how many lines that aren't carried at Sephora are doing well?)
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Damn Sephora! I don't even really like that place. They opened a new one where I live and the place was packed with pre-teens and inattentive sales girls. I almost felt like they ducked out of the way before I could ask them anything. I'd boycott it in a second. I get a little bitter about big multi-nationals gobbeling up the market. I'll just support the Bay, Sears and EDS.
health2u- One day I want to be in charge of the marketing for a nice brand, I'd want to take an underdog to the top! Sales is in my blood I swear! And I'd know exactly where to go for customer feedback, free trials etc- EDS ladies (and gents).
And the Clinique thing: I think it's the gift with purchase that suckers consumers in. |
Sounds like you'd do really well with high-end niche brands. I wish you lots of good luck with that.
GWPs can be great marketing tools. I'm not a big fan of them, but they do work for Lauder's brands. |
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Mon Sep 21, 2009 10:32 am |
| health2u wrote: |
| Quote: |
| correction: Estee Lauder always owned PX they never bought them out. |
Not what I was told by PX management, but I'm happy to defer to your source.
For Calyx lovers: I read today that Calyx was bought by a different company and will be re-branded
and re-launched next year.
(source: community.basenotes.net) |
Paula Begoun mentions it in her books. Chantecaille is the closest I guess but its even more expensive than PX. The owner used to work for EL and started the PX line so I guess women will have to turn to them.
Thinking about it, Club Monaco also reminds me of PX in terms of foundation colors. Alas, that is gone too. I seriously think BE took a chunk out of the market or at least mineral makeup. |
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