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Virtue » Growth
Virtue Flourish Conditioner For Thinning Hair (200 ml / 6.7 floz) $46.00 USD Convert
Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
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Virtue » Growth
Virtue Flourish Density Booster (120 ml / 4 floz) $50.00 USD Convert
A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, this product and the Hair Rejuvenation Treatment regimen are best for mild to moderate hair thinning and those seeking a natural approach to nourish the scalp and thicken each hair. Color-safe, paraben-free, vegan and gluten-free.
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Virtue » Growth
Virtue Flourish Mask for Thinning Hair (150 ml / 5 floz) $70.00 USD Convert
VirtueŽ FlourishŽ Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growthall while hydrating to leave hair shiny and silky-soft while you grow more.
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Virtue » Growth
Virtue Flourish Shampoo For Thinning Hair (240 ml / 8 floz) $44.00 USD Convert
Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
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Virtue » Growth
Virtue Flourish Volumizing Styler (120 ml / 4 floz) $42.00 USD Convert
Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
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Virtue » Shampoo and Conditioner
Virtue Full Conditioner (6.7 oz) $44.00 USD Convert
Virtue Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60kuŽ protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Shampoo and Conditioner
Virtue Full Shampoo (8.0 oz) $42.00 USD Convert
Virtue Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60kuŽ protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Treatments
Virtue Healing Oil (1.7 oz) $45.00 USD Convert
VirtueŽ Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60kuŽ protein in one bottle. Created with all hair types in mind, its the ultimate multi-tasker, delivering the shine, softness, and moisturizing youd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide.
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Virtue » Treatments
Virtue Perfect Ending Split End Serum (1.7 oz) $42.00 USD Convert
VirtueŽ Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60kuŽ protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Treatments
Virtue Polish Un-Frizz Cream (4.0 oz) $44.00 USD Convert
VirtueŽ Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60kuŽ protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair.
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Virtue » Refresh
Virtue » Shampoo and Conditioner
Virtue Purifying Leave-in Conditioner (5.0 oz) $34.00 USD Convert
Virtue Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Refresh
Virtue » Shampoo and Conditioner
Virtue Purifying Shampoo (4.0 oz) $32.00 USD Convert
Virtue Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60kuŽ, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.
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Virtue » Shampoo and Conditioner
Virtue Recovery Conditioner (6.7 oz) $44.00 USD Convert
Virtue Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ, this conditioner behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Shampoo and Conditioner
Virtue Recovery Shampoo (8.0 oz) $42.00 USD Convert
Virtue Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
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Virtue » Treatments
Virtue Restorative Treatment Mask (5.0 oz) $70.00 USD Convert
VirtueŽ Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60kuŽ, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. Color-safe, paraben-free, gluten-free, vegan.
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