Virtue 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every hair type, and is the perfect go-to for second-day hair and achieving that "undone" finish. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.

Virtue Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-free, gluten-free, vegan.

Virtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan

Virtue Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free, vegan.