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Ingredients




 
Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue on our Forum    

Curl

Curl

Get healthy, resilient natural texture with our silicone- and sulfate-free formulas.

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Virtue Curl Conditioner

Virtue Curl Conditioner (6.7 oz)  $40.00 USD Convert

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl Shampoo

Virtue Curl Shampoo (8.0 oz)  $38.00 USD Convert

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl-Defining Whip

Virtue Curl-Defining Whip (5.5 oz)  $36.00 USD Convert

Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku« not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.



Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue on our Forum    
Discontinued Virtue products

Weekly Deals

StriVectin Star Light Retinol Night Oil (30 ml / 1 floz) RapidLash Eyelash & Eyebrow Enhancing Serum (3 ml / 0.1 floz) Priori Minerals fx350 - Uber Finishing Powder (0.42 oz / 12g)

What our customers are saying

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