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Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue Gifts Virtue on our Forum  

Curl

Curl

Get healthy, resilient natural texture with our silicone- and sulfate-free formulas.

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Virtue Curl Conditioner

Virtue Curl Conditioner (6.7 oz)  $44.00 USD Convert

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl Shampoo

Virtue Curl Shampoo (8.0 oz)  $42.00 USD Convert

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl-Defining Whip

Virtue Curl-Defining Whip (5.5 oz)  $40.00 USD Convert

Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.



Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue Gifts Virtue on our Forum  
Discontinued Virtue products

Weekly Deals

IS Clinical C Eye Serum Advance+ (15 ml / 0.5 floz) Institut Esthederm Intensive AHA Peel Concentrated Serum (30 ml) Sjal Orbe Eye Contour Cream (15 ml / 0.5 oz)

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