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Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue Gifts Virtue on our Forum  

Shampoo and Conditioner

Shampoo and Conditioner

Extraordinary shampoos and conditioners that rebuild and restore with each use.

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Virtue Colorkick De-Brassing Shampoo

Virtue Colorkick De-Brassing Shampoo (240 ml / 8 floz)  $42.00 USD Convert

ColorKickŽ De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60kuŽ protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.

Virtue Dry Shampoo

Virtue Dry Shampoo (4.5 oz)  $34.00 USD Convert

Virtue Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. Color-safe, paraben-free, gluten-free, vegan.

Virtue Full Conditioner

Virtue Full Conditioner (6.7 oz)  $42.00 USD Convert

Virtue Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60kuŽ protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.

Virtue Full Shampoo

Virtue Full Shampoo (8.0 oz)  $40.00 USD Convert

Virtue Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60kuŽ protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.

Virtue Purifying Leave-in Conditioner

Virtue Purifying Leave-in Conditioner (5.0 oz)  $32.00 USD Convert

Virtue Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60kuŽ protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.

Virtue Purifying Shampoo

Virtue Purifying Shampoo (4.0 oz)  $30.00 USD Convert

Virtue Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60kuŽ, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.

Virtue Recovery Conditioner

Virtue Recovery Conditioner (6.7 oz)  $42.00 USD Convert

Virtue Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ, this conditioner behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.

Virtue Recovery Shampoo

Virtue Recovery Shampoo (8.0 oz)  $40.00 USD Convert

Virtue Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.

Virtue Smooth Conditioner

Virtue Smooth Conditioner (6.7 oz)  $42.00 USD Convert

Virtue Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.

Virtue Smooth Shampoo

Virtue Smooth Shampoo (8.0 oz)  $40.00 USD Convert

Virtue Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60kuŽ protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.



Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue Gifts Virtue on our Forum  
Discontinued Virtue products

Weekly Deals

Valmont Eye Regenerating Mask Treatment StriVectin Multi-Action R&R Eye Cream (15 ml) Obagi Retinol 1.0 Cream (28 g)

What our customers are saying

Hi, I just wanted to compliment you on your great web site and what a wonderful spa you have.I live in Portland OR. USA and would love to come up to Vancouver and spend a luxurious day at your spa.

Tina