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Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue on our Forum    

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Bring hair back to its purest state with products that work to detox and reinvigorate.

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Virtue Dry Shampoo

Virtue Dry Shampoo (4.5 oz)  $32.00 USD Convert

Virtue Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. Color-safe, paraben-free, gluten-free, vegan.

Virtue Exfoliating Scalp Treatment

Virtue Exfoliating Scalp Treatment (5.0)  $48.00 USD Convert

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that gently lifts dry aged cells from follicles, balances, and conditions without adding residue. Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku® repairs hair with each use. Color-safe, paraben-free, gluten-free, vegan.

Virtue Purifying Leave-in Conditioner

Virtue Purifying Leave-in Conditioner (5.0 oz)  $32.00 USD Convert

Virtue Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall healthier. Color-safe, paraben-free, gluten-free, vegan.

Virtue Purifying Shampoo

Virtue Purifying Shampoo (4.0 oz)  $28.00 USD Convert

Virtue Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.

Virtue Topical Scalp Supplement

Virtue Topical Scalp Supplement (2.0 oz)  $56.00 USD Convert

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly. Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It’s also the critical starting point for every hair we grow. Virtue® Topical Scalp Supplement™ is a nightly infusion of nourishment. This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides, and prebiotic activity. The result: a healthy scalp for strong, vibrant, and youthful hair. Color-safe, paraben-free, gluten-free, vegan.



Growth Shampoo and Conditioner Refresh
Treatments Stylers Curl
Virtue on our Forum    
Discontinued Virtue products

Weekly Deals

Sundari Gotu Kola and Indian Asparagus Mask (50 ml / 1.7 floz) StriVectin Star Light Retinol Night Oil (30 ml / 1 floz) Dremu Oil (30 ml / 1 floz)

What our customers are saying

Awesome service as always. Love my freebie and oodles of samples