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Ingredients

Growth	Shampoo and Conditioner	Refresh
Treatments	Stylers	Curl
Virtue Gifts	Virtue on our Forum

Reverse the damage with transformative treatments that heal, nourish and repair.

Virtue Perfect Ending Split End Serum (1.7 oz) $42.00 USD Convert

Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Color-safe, paraben-free, gluten-free, vegan.

Virtue Polish Un-Frizz Cream (4.0 oz) $44.00 USD Convert

Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair.

Growth	Shampoo and Conditioner	Refresh
Treatments	Stylers	Curl
Virtue Gifts	Virtue on our Forum

Weekly Deals

Shira Shir-Organic Pure Grapefruit Moisturizer (50 ml / 1.7 oz)

Obagi Professional-C Peptide Complex (30 ml / 1 floz)

Osea Anti-Aging Sea Serum (30 ml / 1 floz)

What our customers are saying

Thank you so much for all the generous samples you included with my last order and especially my gift!! I am so happy I found your wonderful site. I am addicted to your forums and just wanted to tell you how uncommonly clever it was to integrate the forums the way you have -- linking to posts of product reviews and giving discounts to frequent posters -- it just makes your site irresistible. I've never spent so much on face products with this much confidence before.


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