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Product Type (Hair Care) » Brand (Virtue)


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Virtue 6-in-1 Styler

Virtue » Stylers

Virtue 6-in-1 Styler (4.0 oz)  $36.00 USD Convert

Virtue 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every hair type, and is the perfect go-to for second-day hair and achieving that "undone" finish. Color-safe, paraben-free, gluten-free, vegan.

Virtue Colorkick De-Brassing Shampoo

Virtue » Shampoo and Conditioner

Virtue Colorkick De-Brassing Shampoo (240 ml / 8 floz)  $42.00 USD Convert

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.

Virtue Curl Conditioner

Virtue » Curl

Virtue Curl Conditioner (6.7 oz)  $40.00 USD Convert

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl Shampoo

Virtue » Curl

Virtue Curl Shampoo (8.0 oz)  $38.00 USD Convert

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.

Virtue Curl-Defining Whip

Virtue » Stylers
Virtue » Curl

Virtue Curl-Defining Whip (5.5 oz)  $36.00 USD Convert

Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.

Virtue Dry Shampoo

Virtue » Refresh
Virtue » Shampoo and Conditioner

Virtue Dry Shampoo (4.5 oz)  $32.00 USD Convert

Virtue Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. Color-safe, paraben-free, gluten-free, vegan.

Virtue Exfoliating Scalp Treatment

Virtue » Refresh

Virtue Exfoliating Scalp Treatment (5.0)  $48.00 USD Convert

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that gently lifts dry aged cells from follicles, balances, and conditions without adding residue. Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku® repairs hair with each use. Color-safe, paraben-free, gluten-free, vegan.

Virtue Flourish Conditioner For Thinning Hair

Virtue » Growth

Virtue Flourish Conditioner For Thinning Hair (200 ml / 6.7 floz)  $46.00 USD Convert

Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.

Virtue Flourish Density Booster

Virtue » Growth

Virtue Flourish Density Booster (120 ml / 4 floz)  $50.00 USD Convert

A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, this product and the Hair Rejuvenation Treatment regimen are best for mild to moderate hair thinning and those seeking a natural approach to nourish the scalp and thicken each hair. Color-safe, paraben-free, vegan and gluten-free.

Virtue Flourish Manta Healthy Hair Brush

Virtue » Growth

Virtue Flourish Manta Healthy Hair Brush $36.00 USD Convert

Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a youthful, silky shine.

Virtue Flourish Shampoo For Thinning Hair

Virtue » Growth

Virtue Flourish Shampoo For Thinning Hair (240 ml / 8 floz)  $44.00 USD Convert

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.

Virtue Flourish Volumizing Styler

Virtue » Growth

Virtue Flourish Volumizing Styler (120 ml / 4 floz)  $42.00 USD Convert

Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.

Virtue Flourish Women's 5% Minoxidil Foam

Virtue » Growth

Virtue Flourish Women's 5% Minoxidil Foam (60 g / 2.11 oz)  $30.00 USD Convert

Used by millions, Minoxidil is the only single ingredient medically proven to help regrow hair in women. It works while you sleep, to reactivate the hair follicles and stimulate regrowth.

Virtue Full Conditioner

Virtue » Shampoo and Conditioner

Virtue Full Conditioner (6.7 oz)  $42.00 USD Convert

Virtue Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.

Virtue Full Shampoo

Virtue » Shampoo and Conditioner

Virtue Full Shampoo (8.0 oz)  $38.00 USD Convert

Virtue Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.


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